Evaluation:Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our opening begins with a plain background which already makes the audience question what is happening. The audience start to feel uncomfortable as they can start to hear a voice but no image - this shows the common fear of people who are scared of the dark. The girl who sings the lullaby would sound sane if the presentation was displayed differently however because the audio is played over a black background it makes the audience question her emotion and reasoning for singing this lullaby. As the song goes on the woman becomes more aggressive towards her lyrics, whilst this occurs the titles start to appear with a constant flicker which starts to build the tension towards our target audience. 


The titles are displayed using both lower and upper cases incorrectly which for most people this would cause plenty of discomfort. This convention will start to irritate the audience as they will not be used to the presentation of the titles. A lot of horror films tend to alter their titles in some way to make their audience feel uncomfortable. In 'Dead Wood' the title of the film production is shown at the beginning in a bold, white font which is presented on a black background to make the writing stand out to the crowd maybe this is a symbolism of warning which is making the character feel aware of the message coming across to them. This links back to our opening as we have presented the white font onto a black background to address the same warning to our target audience. Another example of titles which relate to the use of upper and lower cased letters is 'The Wrong Turn'. This film displays their titles in only upper cased letters to show danger is ahead. This proves that the use of the lower and upper cased letters are very effective towards the audience.


The establishing shot is a typical convention used in any films so the audience can identify where the camera shots are held. The way the establishing shot is presented is what is most obvious about what genre the film is and the way that our establishing shot is presented shows a typical shot you would expect in a horror film. The house being separated in a dark area with only minimum light and only the quiet diegetic sound is an obvious convention.


When our character Matthew looks outside the window it shows he is cautious of any intruders as he is on his own. This convention shows he is quite vulnerable which does not match the usual convention of horror movies as there is usually a girl who is left to be vulnerable just like in 'Dead Mary'. In our opening their is a male who is vulnerable which is odd to have in a film however the male is on his own in the house and is a teenager so not as dominant as a male adult would be portrayed in a horror movie.


The scenes are quite simple with just a bed and Matthew which builds more tension as to what could happen. The non-diegetic music is another convention in our opening as the loud bass echoes build plenty of tension just like any other typical horror movie who would aim to reach this objective. The small doses of electricity played throughout the non diegtic sound creates a larger impact as it could suggest the danger and warning of what's to come. 


The convention of the lighting becoming darker when the camera is on Carrie shows that she is tha bad person in the film. The short shots of Carrie along with the non diegetic sound build up tension towards the audience. The followed on close up shot of Matthew's face shows that he has a lot of room behind him which shows him being vulnerable and lonely.

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