As a group we discussed what our potential target markets characteristics should be like, to do this we all wrote what we wanted the character to be like, in three individual colours. My-self I wrote down in green pen, Mariella Ralph wrote in purple and finally Titus Goremucheche wrote his ideas in Red. this task will help us colate which characteristics we want, after being decided by the group.
The typical member of our target audience is quite confident and socially active. We have chosen to brainstorm our potential target audience based on a male even though we would want female's to enjoy out movie too we felt this might allow us to describe further detail into a male character. The age we are focussing on is from 15 to 17. This male enjoys sport activities and plays quite a masculine character. Alternatively with this in mind, he doesn't have a dad and plays the protective brother towards his little sister who lives with him in his mother's house. Even though he likes the classic horror genre of movies, he carries a great sense of humour.
In his spare time he likes to watch old classic movies at home from his DVD's or any film's shown on television. He also prefers to go on dates and watch new released horror films so he has someone to cuddle up to and not show his weakness. He is a student and to earn extra money he works a part time job at ASDA which involves him working on the tills and talking to customer's because he has excellent communication skills. He takes pride in his appearance with his nicely styled hair and good fashion sense. As well as taking care of his skin, he is also well-groomed with a good hygiene.

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